The market has returned for Montezuma Valley Fruits with consumers desire for the taste and heritage our local apples represent. Click links below describing market opportunities and challenges in the following documents 1) Montezuma Valley Apple Market Study, 2) Needs Assessment for Mobile Juicing Unit, 3) Feasibility Study for Mobile Juicing Unit, 4) Business Plan for Producing Apple Juice with a Mobile Juicing Unit, and 5) Mobile Juicing Service.